SOM is a magazine you can talk to. Every essay, every issue, every idea - searchable by question, summarized on demand, and connected by meaning.
SOM is not a magazine with AI bolted on. Every feature is designed to disappear into the experience of reading.
Every essay becomes a conversation. Iris answers from the text itself.
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A practical adaptation, not a trend - people rebuilding focus one article at a time.
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The martech market hit 15,505 products in 2026 while 80% of AI startups fail. The cause is not bad products — it is category squatting. Here is the…
92% of B2B marketers use AI for content. Strong results just hit an all-time low of 14%. Here’s the systemic architecture failure inside most B2B content operations —…
87% of MQLs never become sales opportunities. Here's why the metric that built modern B2B marketing is quietly destroying it — and what high-performance B2B growth teams are…
82% of B2B brand positioning vanishes when AI tools generate category summaries. Here's the data on why traditional category design fails in the LLM era — and what…
B2B companies are scaling AI content without governance systems. Forrester projects $10B+ in enterprise value losses. Here is the structural breakdown and how to fix it.
Curated by the State of Marketing editors. One essay, one idea, one thing worth reading. No tracking, no clickbait, no apologies.