A brief, incomplete history.
No name, just the work
A small group of freelancers doing brand and marketing work for founders who needed more than a logo — no agency name, no pitch deck, just word-of-mouth and results.
The pattern becomes clear
Two years in, a shape emerges. The same problems kept showing up across clients — fuzzy positioning, brand work disconnected from business outcomes. We started building a real point of view.
Five years of unnamed work
What started as a loose freelance group had quietly become a practice. The work was consistent enough, the results real enough, that staying nameless no longer made sense.
AgniCorp Media is born
We gave the work a name. AgniCorp Media formalized what five years of freelance strategy had already proven — brand and growth work that holds up under scrutiny.
State of Marketing launches
A plan we'd been carrying for a while finally became real: a publication to share, in public, what we'd learned in private. Zero-fluff teardowns, benchmarks, and essays — built for founders and growth leaders who want signal, not noise.
A magazine for the curious , the patient, and the stubborn.
We publish long-form essays, reporting, and ideas for people who believe that reading is still worth the time it takes to do it properly.
“We do not believe attention is broken. We believe it has been out of practice. Every essay we publish is a small exercise - a chance to remember what it feels like to finish something.”— The SOM Editors, Vol. I
The people who make it.
Devv Bairaagi
Sets the editorial standard for State of Marketing: no fluff, no filler, no piece that doesn't earn its place. Devv decides what gets published and why it matters.
Muskan Agarwal
Leads the long-form teardowns and feature essays — the pieces that take a campaign or a brand apart to show how it actually works.
Dileep Solanki
Covers the ideas and behaviors shaping how people read, buy, and pay attention — the human layer underneath every brand decision.
Vivek Singh
Writes and edits the shorter, sharper pieces — the essays built to make readers stop and reconsider something they thought they already understood.