— Contributing Editor —
Team SOM
A writer in the Vamika archive with a soft spot for attention, language, and difficult questions worth sitting with.
13
Essays
109,616
Total readers
1
Years writing
All essays by Team.
01
Content Systems · Post
Your AI Content Machine Has No Governor. Forrester Just Put the Cost at $10 Billion.
13 MIN · SEP 10, 2026
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02
Consumer Psychology · Post
92% of B2B Buyers Already Have a Vendor in Mind. Your Sales Team Is Just Confirming Their Decision.
14 MIN · SEP 9, 2026
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03
Performance Marketing · Post
Your ROAS Is a Fiction Platforms Invented to Keep You Spending
13 MIN · SEP 8, 2026
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04
Positioning Teardowns · Post
“AI-Powered” Is Not a Position. It’s a Price Discount.
14 MIN · SEP 7, 2026
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05
Positioning Teardowns · Post
Canva Built a $42 Billion Brand on ‘Design for Everyone.’ Its Enterprise Pivot Requires Everything That Brand Can’t Be.
13 MIN · SEP 6, 2026
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06
B2B Growth · Post
Your Outbound Machine Is Not Underperforming. It Is Obsolete. Here Is the Data.
15 MIN · SEP 5, 2026
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07
Category Design · Post
You Don’t Have a Category Problem. You Have a Positioning Problem. And the Difference Is Costing You Deals.
12 MIN · SEP 4, 2026
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08
Content Systems · Post
Your B2B Content Output Doubled. Your Pipeline Didn’t Move. The System Is the Problem.
14 MIN · SEP 3, 2026
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09
Consumer Psychology · Post
The Personalization Paradox: Why AI Targeting Is Destroying the Trust It Was Built to Build
14 MIN · SEP 2, 2026
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10
Performance Marketing · Post
Your Performance Marketing Numbers Are Technically Accurate. They Are Also Strategically Useless.
16 MIN · SEP 1, 2026
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