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Category Design.

Essays, arguments, and long thoughts for readers willing to stay with an idea a little longer.

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2026Running
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Category Design

15,505 Products, One Market, Zero Real Category Owners — Why Your “Category Design” Is Actually Category Squatting

The martech market hit 15,505 products in 2026 while 80% of AI startups fail. The cause is not bad products — it is category…

devv7bairaagi@gmail.com15 MIN · SEP 18
Category Design

When an LLM Summarizes Your Category, Your Brand Disappears. That Is Not a Search Problem. It Is a Category Design Failure.

82% of B2B brand positioning vanishes when AI tools generate category summaries. Here's the data on why traditional category design fails in the LLM…

devv7bairaagi@gmail.com12 MIN · SEP 11
Category Design

You Don’t Have a Category Problem. You Have a Positioning Problem. And the Difference Is Costing You Deals.

Most B2B companies chasing category design need positioning clarity first. Here's the diagnostic, the data, and the stage-matched framework to know which one you…

Team SOM12 MIN · SEP 4