B2B Growth

SaaS retention, revenue operations and B2B go-to-market strategy for founders and revenue leaders.

The Meeting You Weren't In: How B2B Buyers Judge Your Personal Brand Before First Contact

B2B buyers shortlist vendors long before they talk to sales. What 6sense and Edelman-LinkedIn research shows, and why a founder's public presence decides the shortlist.

30 Oct 2026 · 19 min read

B2B Growth

The Customer Success Cost Trap: Why High-Touch CS Hides Product Friction

Why scaling a high-touch Customer Success team can mask product problems and squeeze SaaS margins, and the telemetry-led retention model that replaces it.

30 Oct 2026 · 10 min read