Free marketing tools →
State of Marketing

Free marketing tools

Small, practical tools for founders and marketers. No sign-up needed.

SEO audit, speed test & link preview checkerCheck any page for on-page SEO problems, slow loading and broken share previews.Use this tool →QR code generatorMake QR codes for links, Wi-Fi, UPI and more. Download as PNG or SVG.Use this tool →Image compressorShrink and resize JPG, PNG and WebP images without uploading them.Use this tool →Word & character counterCount words and characters, with live limits for social posts and titles.Use this tool →WhatsApp link & QR generatorCreate a wa.me chat link with a pre-filled message, plus a QR code for print.Use this tool →ROAS & ad metrics calculatorWork out ROAS, CPA, CPC, CTR and your break-even point in rupees.Use this tool →GST calculatorAdd or remove GST and see the CGST, SGST or IGST split in rupees.Use this tool →Google search previewPreview your title and description on desktop and mobile, and spot cut-offs.Use this tool →UTM link builderAdd campaign tags to any link and see which posts and ads bring visitors.Use this tool →Social media image resizerCrop one image to the right size for each social platform.Use this tool →Engagement rate calculatorCompare creators by engagement rate, cost per engagement and CPM.Use this tool →Ad budget plannerTurn a budget into expected clicks, sales and profit, or start from a goal.Use this tool →CAC and LTV calculatorCompare customer cost with lifetime value, and find your payback period.Use this tool →Positioning statement builderAnswer a few questions and get a clear brand positioning statement.Use this tool →

How to use these tools together

Each tool answers one question. Before you promote a page, run the SEO audit to catch technical problems, then use the Google search preview to tighten what people see in results. Once ads are running, the ROAS calculator shows whether they make money after product costs. If customers prefer to talk before they buy, the WhatsApp link generator gives them a direct way to reach you.

The everyday jobs are covered too. Use the image compressor to speed up your pages, the image resizer and word counter for your social posts, the QR code generator for anything printed, and the GST calculator when you set prices or check an invoice.

For planning, the ad budget planner and CAC and LTV calculator help you decide what you can afford to spend, the UTM builder shows what's working, the engagement rate calculator helps you compare creators, and the positioning statement builder keeps your message clear.

For the thinking behind them, read our guides on auditing a small business website and ad metrics.