Free marketing tools →
State of Marketing

Free image compressor

Shrink JPG, PNG and WebP images so your website loads faster. Your images are processed on your device and never uploaded.

Your images stay on your device.

What this image compressor does

It makes image files smaller so your pages load faster, your emails send more easily and your uploads finish quicker. You can reduce the quality slightly, resize large photos, and convert them to WebP, a modern format designed for the web.

Many online compressors upload your photos to a server. This one works inside your browser, so your images stay on your device.

How to use it

  1. Choose your images or drag them onto the box.
  2. Pick a format and maximum width. WebP at 1600 pixels is a good starting point for most websites.
  3. Compare the file sizes, and open the result to check that it still looks good.
  4. Download each image, or all of them together.

Change a setting at any time and the images are compressed again from your originals.

Why image size matters for marketing

Large photos are one of the most common reasons small business websites feel slow, especially on a phone. Often the biggest image on a page is the one that decides how quickly the page seems to load, which Google measures as Largest Contentful Paint. Our guide to Core Web Vitals explains how that works.

A photo straight from a phone can be several megabytes and thousands of pixels wide, yet appear at around 1,200 pixels on your page. Resizing it first often saves more than any quality setting.

Which settings should you choose?

Where the image is usedSuggested widthFormat
Full-width website banner2000 pxWebP
Blog or article image1200 pxWebP
Product photo in a grid800 pxWebP
Email or a platform that rejects WebP1200 pxJPG

These are starting points, not fixed rules. If your layout shows an image at a different size, match that instead, and allow extra width for sharp phone and laptop screens.

Good to know

Next step

Once your images are in place, run a free page speed test to see what else is slowing the page down. Our SEO audit checklist covers the other basics.